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电动车曾被称为“女性专属”:1900年代的技术路线之争

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在今天,电动汽车几乎成了技术极客与环保先锋的代名词,但把时钟拨回一百多年前,电动车的市场定位却截然不同——它曾被厂商明确营销为“女性用车”。美国史密森尼旗下的科技史研究者近期重新梳理了这段历史:在19世纪末至20世纪初,蒸汽、内燃机和电力三条技术路线曾长期并驾齐驱,胜负悬而未决,而电动车的差异化营销策略,恰好为这段技术演进史留下了一个耐人寻味的注脚。

三条技术路线的混战

1898年,美国大约只有50家汽车制造商,十年之内这一数字增长了五倍。产量曲线同样陡峭:1901年全美仅生产7,000辆汽车,到1910年已达181,000辆。在行业爆发式扩张的背景下,没人能确定哪种动力技术会最终胜出。蒸汽机车继承自铁路机车的技术遗产,但锅炉存在火灾风险,且车身布局不当会导致车厢温度过高。汽油车和电动车则都面临续航难题——多带一罐汽油相对容易,而给电池补能则需要更多的规划,长途出行的基础设施当时几乎为零。

电动车的相对优势恰恰在这里显现。在1911年电启动器发明之前,汽油发动机必须依靠手摇曲柄启动,运转时噪音大、尾气刺鼻。电动车则完全不同:打开电池主开关(通常用钥匙)即可启动,也没有恼人的废气。厂商敏锐地抓住这些特性,将电动车包装为适合女性驾驶的车型——此外还面向医生营销,理由是深夜出诊不会吵醒邻居。通用电气公司甚至专门制作了一系列广告,画面中衣着时髦的女性正在为爱车插上充电插头。一位名叫Fannie Goodnow的年轻女性正是这一时代的早期用户,她拥有一辆1908年产的Bailey Victoria Phaeton双座敞篷电动车,并用通用电气的水银弧整流器为其充电。

【关键数据】

- 1898年美国车企数量: 约50家,十年后增长五倍

- 1910年汽车年产量: 181,000辆(1901年仅7,000辆)

- 水银弧整流器充满电池所需时间: 约12小时

- Edison碱性电池: Bailey首款Victoria Phaeton搭载的动力来源

- S.R. Bailey & Co.转型时间: 1906年12月宣布进入电动车领域

GE电动车充电器广告

水银弧整流器:百年前的充电桩核心

支撑早期电动车补能网络的关键设备,是电气工程师Peter Cooper Hewitt发明的水银弧整流器。Hewitt在20世纪第一个十年间获得了多项电灯及电流传输装置的美国专利,其后Percy H. Thomas(Cooper Hewitt Electric公司首席电工,该公司由Hewitt与George Westinghouse联合创办)持有的第968,896号和第1,163,706号专利进一步改进了设计。这种整流器的原理类似二极管:玻璃管中的少量液态汞在通电后蒸发并发光,与碳阳极配合,使电流只能单向流动,从而将电网的交流电转换为电池充电所需的直流电。不过效率并不理想——完全放空的电池需要约12小时才能充满。

从马车作坊到电动车制造商

Goodnow选择的S.R. Bailey & Co.本身就是一部美国制造业转型史。创始人Samuel Robinson Bailey十几岁进入马车和雪橇行业,1855年就在波特兰马车展上获奖,1882年自立门户,其产品在1893年芝加哥世博会上斩获金牌。正是在那届世博会上,Bailey的儿子Edwin目睹了Morris电动马车——一辆六座电池驱动车辆在会场载客穿梭,这很可能成为家族企业日后转向的伏笔。随着汽车迅速蚕食马车市场,1906年12月,Bailey公司正式宣布进军电动车制造。颇具讽刺意味的是,其首款Victoria Phaeton搭载的Edison碱性电池,出自爱迪生之手,但据史料评价,这款电池性能并不出色。

历史轮回:被遗忘的路线重新归来

这段历史的结局众所周知:电启动器的发明消除了汽油车最大的使用门槛,福特流水线又大幅压低了成本,电动车在1920年代后逐渐退出主流市场,"女性用车"的定位也随之被遗忘。但从更长的时间尺度看,当年电动车遭遇的三个瓶颈——充电时长、续航焦虑、基础设施缺失——与今天行业攻坚的方向几乎一一对应。当前超快充技术已将补能时间压缩至15分钟量级,而充电网络的覆盖密度也在快速逼近加油站水平。可以说,电动车并非一项凭空出现的新发明,而是一条被中断百年后重新接续的技术路线,这段早期历史为理解当下的产业竞争提供了难得的参照系。


出处:When Electric Cars Were for Women

英文原文
At the turn of the last century, the automobile industry was still new and evolving rapidly. In 1898, there were about 50 carmakers in the United States. A decade later, that number had increased fivefold. In 1901, the companies produced 7,000 vehicles. By 1910, production had reached 181,000. For several decades, electric cars vied with those powered by steam and internal combustion, and nobody was sure which technology would come out on top. Steam had the legacy of locomotive technology behind it but came with a risk of fire. Steam-powered vehicles could also become exceedingly hot, depending on the placement of the boiler and the steam piping. Both gasoline and electric cars faced logistical challenges: How far could you travel without refueling or charging? You could always throw an extra can of gasoline in the back of the car, but charging a battery involved more planning. The infrastructure for long-distance travel was not yet in place. Before the invention of the electric starter in 1911, gasoline-powered engines had to be started with a hand crank; once running, they were loud and emitted noxious fumes. Fully electric vehicles, by contrast, were easy to start; you just turned on the main battery switch, often with a key, and there was no foul exhaust to deal with. Electric carmakers looking for a way to differentiate their products decided that these attributes made their vehicles perfect for women. (Electric cars were also marketed to doctors so that they could make house calls in the middle of the night without waking the neighbors.) General Electric, which made car chargers based on mercury-arc rectifiers , was so captivated by the idea of women driving electric cars that the company created a series of advertisements featuring stylishly dressed women plugging in their cars and posing with their charging stations. In ads for its electric car chargers, General Electric featured women using the equipment. miSci—Museum of Innovation and Science A young woman named Fannie Goodnow was an early EV adopter. She owned a 1908 Bailey Victoria Phaeton, an open two-seater that really did look like a horseless carriage, and she used a GE mercury-arc rectifier to charge it. Who Invented the Mercury-Arc Rectifier? Electrical engineer Peter Cooper Hewitt invented the mercury vapor lamp, which became the basis for the mercury-arc rectifier used in car-charging systems. Bettmann/Getty Images Electrical engineer Peter Cooper Hewitt is generally credited with the invention of the mercury-arc rectifier. During the first decade of the 20th century, Hewitt received several U.S. patents for electric lamps and other apparatus for transmitting and using electric currents. U.S. patents 968,896 and 1,163,706 , granted to Percy H. Thomas , advanced Hewitt’s designs. Thomas was chief electrician for the Cooper Hewitt Electric Co., which Hewitt had cofounded with George Westinghouse to manufacture and sell his lamps. The mercury-arc rectifier functioned as a diode. In a car charger like the one Fannie Goodnow used, it converted alternating current from the power grid into direct current needed to charge the car’s battery. A small amount of liquid mercury contained in a glass tube would vaporize and glow as electricity passed through it. Coupled with the carbon anodes, the vapor allowed current to flow in only one direction. This unit took about 12 hours to charge a drained battery. A Carriage Maker Pivots to Electric Cars I couldn’t find any records as to why Fannie Goodnow opted for an electric car. But as a well-to-do woman living in the Boston area, she had more than a half dozen automobile producers to choose from. The one she chose was S.R. Bailey & Co. of Amesbury, Mass. This early electric car charger used a mercury-arc rectifier to convert AC to DC. Heritage Museums & Gardens According to Galen Handy, who maintains the Early Electric Vehicles website, Samuel Robinson Bailey started in the carriage and sleigh business as a teenager, winning a best-in-show prize at a carriage exhibition in Portland, Maine, in 1855. Bailey developed a reputation as an inventor and designed processes to streamline the manufacture of his vehicles. He went into business for himself in 1882. Just over a decade later, one of Bailey’s carriages won a gold medal at the 1893 World’s Columbian Exposition in Chicago. Bailey’s son Edwin attended the exposition, where he likely would have seen a vision of the future: the Morrison electric wagon. This six-passenger, battery-powered vehicle ferried visitors and VIPs around the fairgrounds. It wasn’t long before automobiles began eating into the carriage business. In December 1906, with the carriage industry collapsing, S.R. Bailey & Co. announced it was getting into electric vehicles. Thomas Edison Designed a Bad Battery Bailey’s first model, the Victoria Phaeton, used an Edison alkaline battery . Thomas Edison had been working on a lighter, more reliable, and more powerful battery for the auto industr
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